IPL 2: Telecast Rights sold for Rs.8200 Cr

Sony has won the telecast rights courtesy,Multi Screen Media and World Sport Group, who have signed a deal for 9 years upto 2017 making them the exclusive and official broadcasters of the IPL. The nine-year deal, is worth Rs 8,200 crore which is much higher than what was signed earler between the two parties. The new agreement, which is more than double the earlier deal signed last year for 10 years with the same two parties, gives Multi Screen Media the exclusive audio visual rights (in India) to all the 59 matches of the second edition of the IPL. The decision came after the Bombay High Court rejected a plea filed by Sony TV which had challenged the BCCI's Decision to terminate the five year deal.



Lalit Modi, the IPL commissioner, was "absolutely delighted" with the new deal. "We have what we believe to be the best deal for the DLF Indian Premier League and Indian cricket fans alike," Modi said. "I am certain that Multi Screen Media will pull out all the stops in ensuring that the best technology is utilized to deliver excellent content that is creative, innovative and enriching for the cricket fans in India and indeed across the globe." This comes courtesy statements made to the media and CricInfo.

With the tournament moving away from India, there is likely to be a significant international audience now. All matches will be telecast at 4 pm IST and at 8 pm IST in the evening to coincide with prime time for television audiences in India from which a lot of revenue is sid to be generated given that more audiences will be watching the television the same time. We as spectators can only hope for more entertainment in the form of cricket than advertisements which are sure to be on the TV screens every single minute. The IPL governing body has to force the channel not to place annoying ad's that disturb the audiences. There have sometimes been 5 ball overs in season one which BCCI should not overlook. It's now upto Sony to decide on the quality of content they want to provide to make sure it's a happy and a memorable experience to the audience.

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Kunal

PS: I hate ad's that come up after every boundary or six with annoying sounds that dominate the commentary. Ad's that shrink the screen to 3/4th are also a big no-no to the audience. Get Mandira Bedi back, I miss her :P